Friday, September 23, 2005

Lowest Price Guarantee

You've heard those stupid commercials, "We will beat our competition's price or it's free!"

It is usually some loud-mouthed cheesy local merchant who is so overly excited about his product that he should be restrained and medicated. So, most of us just probably tune it out.

But if you stop and think about it for a second it becomes even more stupid (or is that stupider?).

Does anyone actually think they could get something free? "Our price is $100. Our competitor is selling it for $99. We can't afford to sell it for $99, so we have to give it away free." Yeah...right.

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