Advertizing if often stupid, but sometimes it goes above and beyond the call. One of the stupidest things often repeated in advertizing is a line we have all heard, and probably never thought much about since it pops up so often:
"We'll beat our competitor's price...or it's FREE!"
Let's see how this might work:
"How much is it?"
"$100"
"Your competitor sells it for $90"
"Sorry, I'd lose money if I sold it for $90. I can't beat that price, so I'll have to give it to you for free."
Right.
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